I have a handful of website in the sub-prime space, namely payday loan and credit cards. We were sending out emails that followed this basic template:
<html> <body> <center> <a href=""><img src="#"></a><br> <a href=""><img src="#"></a><br> <a href=""><img src="#"></a><br> <p>XYZ Company<br>Address<br><a href="">Opt-Out Link</a></p> </center> </body> </html>
This template used to do really well. We were mailing from Get Response and Aweber. The problem we kept running into was getting our accounts shut down. I don’t understand why this kept happening, our SPAM rate was very very low, like around 0.1%-0.05% on both ESPs.
The second issue was how the template would initially do well, then progressively do worse over time. Even when we swapped out the links and the image…same thing. Open rates would go from like 45% on day one, down to like 20% on day 2 and then by the end of the week, we were lucky to get 1% open rates. The list size was roughly 50,000-100,000, depending on the ESP that we were using.
I should mention that we did try changing our creative over to a text-based creative. Which initially did well, but the same thing happened. We were generating a lot of inbound calls, but slowly, we found our emails going to spam.
After going through my list, I found that the bulk of it was Gmail, something like 80%. If I can’t inbox consistently with Gmail, I may as well just forget it!
I’m trying to understand the issue. Is it the IPs, the domains, the subject lines, the from name, the from email or the content. There has to be something. Why would it work for a few days then stop working!?
Somebody else has to be having the same issue. Any insights or anything tangible that I can do to get this working? I know my data is good, I just can’t figure out what I’m doing wrong and it’s extremely frustrating!